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| Multinational Enterprise | Global Enterprise | International Enterprise | |
| Strategic competency | responsiveness | efficiency | transfer of learning |
| Structures | lose federations of enterprises; national subsidiaries solve all operative tasks and some strategical. | tightly centralized enterprise; national subsidiaries primarily seen as distribution centres; all strategic and many operative decisions centralized | Somewhere in between multinational and global enterprises; some strategic areas centralized, some decentralized |
| Samples | Unilever, ITT | Exxon, Toyota | IBM, Ericsson |
Due to an ever faster changing environment, Bartlett and Ghoshal see a further need for adaptation with a drive toward a company, that masters not one, but all three of the strategic capabilities of the named types. The ideal-type thus created, they dubbed the transnational enterprise.
Books of Sumantra Ghoshal
Ghoshal published 10 books, over 70
articles and several award-winning case studies.
* The Differential Network: Organizing the Multinational Corporation
for Value Creation, a book he co-authored with Nitin Nohria, won the
George Terry Book Award in 1997.
* The Individualized Corporation:A Fundamentally New Approach to
Management, co-authored with Christopher Bartlett, won the Igor Ansoff
Award in 1997, and has been translated into seven languages.
* Managing Radical Change, won the Management Book of the Year award
in India. He was described by The Economist as 'Euroguru'.
* Managing Across Borders: The Transnational Solution, a book he
co-authored with Christopher Bartlett, has been listed in the Financial
Times as one of the 50 most influential management books and has been
translated into nine languages.
* The Strategy Process: Concepts, Contexts, Cases : Global by Henry
Mintzberg, Joseph Lampel, James Brian Quinn, and Sumantra Ghoshal, 2002.
* The Differentiated Network : Organizing Multinational Corporations
for Value Creation (The Jossey-Bass Business & Management Series) by
Nitin Nohria and Sumantra Ghoshal (Hardcover - Feb 19, 1997)
* Sumantra Ghoshal on Management : A Force for Good by Julian
Birkinshaw and Gita Piramal (Hardcover - Feb 1, 2006)
Articles of Sumantra Ghoshal
* "Beyond Self-Interest Revisited"
by Hector Rocha and Sumantra Ghoshal, Journal of Management Studies,
2006 Vol. 43, No. 3, pp. 585-619
* "Bad Management Theories are Destroying Good Management Practices"
by Sumantra Ghoshal, Academy of Management Learning and Education, 2005
Vol. 4 Issue 1, pp.75-91
* "Unleashing Organisational Energy" by Heike Bruch and Sumantra
Ghoshal, MIT Sloan Management Review, Fall 2003 Vol. 45, No. 1, pp.
45�51
* "What is a Global Manager" by Christoper A. Barlett and Sumantra
Ghoshal, Harvard Business Review, 2003 Aug;81(8):101-108, 141
* "Managing Personal Human Capital" by Lynda Gratton and Sumantra
Ghoshal, European Management Journal, 2003 vo. 21, No. 1, pp. 1-10
* "Beware the Busy Manager" by Heike Bruch and Sumantra Ghoshal,
Harvard Business Review, 2002, vol. 80, No. 2, pp. 62-69
* "Strategy as a Guided Evolution" by Bjorn Lovas and Sumantra
Ghoshal, Strategic Management Journal, 2000, vol. 21, No. 9, pp. 875-896
* "Management Competence, Firm Growth and Economic Progress" by
Sumantra Ghoshal, M Hahn and Peter Moran, Contributions to Political
Economy, Vol. 18, pp. 121-150, 1999
* "Markets, Firms, and the Process of Economic Development" by Peter
Moran and Sumantra Ghoshal, The Academy of Management Review, 1999, Vol.
24, No. 3, 390-412
* "Social Capital and Value Creation: The Role of Intrafirm
Networks" by Wenpin Tsai and Sumantra Ghoshal, The Academy of Management
Journal, 1998 Vol. 41, No. 4, pp. 464-476
* "Social capital, intellectual capital and the organizational
advantage" by Janine Nahapiet and Sumantra Ghoshal, Academy of
Management Review, 1998 23(2): 242-266
* "Theories of Economic Organisation: The Case for Realism and
Balance" by Peter Moran and Sumantra Ghoshal, The Academy of Management
Review, 1996, Vol. 21 No. 1, pp. 58-72
* "Bad For Practice: A Critique of the Transaction Cost Theory" by
Sumantra Ghoshal and Peter Moran, The Academy of Management Review, 1996
Vol. 21, No. 1, pp.13-47
* "Building the Entrepreneurial Corporation: New Organisational
Processes, New Managerial Tasks" by Sumantra Ghoshal and Christopher A.
Barlett, European Management Journal, 1995 Vol. 13 No.2, pp.139-55
* "Differentiated Fit and Shared Values: Alternatives for Managing
Headquarters-Subsidiary Relations" by Nitin Nohria and Sumantra Ghoshal,
Strategic Management Journal, 1994, Vol. 15, No. 6, pp. 491-502
* "Interunit Communication in Multinational Corporations" by
Sumantra Ghoshal, Harry Korine and Gabriel Szulanski, Management
Science, Vol. 40, No. 1, January 1994, pp. 96-110
* "Beyond the M-form: Toward a Managerial Theory of the Firm" by
Christopher A. Barlett and Sumantra Ghoshal, Strategic Management
Journal, 1993 No. 14, Winter, pp. 23-46
* "Matrix Management: Not a Structure, a Frame of Mind" by
Christopher A. Barlett and Sumantra Ghoshal, Harvard Business Review,
1990 Jul-Aug; 68(4): 138-145
* "Environmental Scanning in Korean Firms: Organisational
Isomorphism in Action" by Sumantra Ghoshal, Journal of International
Business Studies, 1988 Vol. 19, No. 1, pp. 69-86
* "Creation, Adoption, and Diffusion of Innovations by Subsidiaries
of Multinational Corporations" by Sumantra Ghoshal and Christopher A.
Barlett, Journal of International Business Studies, 1988 Vol. 19, No. 3,
pp. 365-388
Awards of Sumantra Ghoshal
His last book, Managing Radical Change, won the Management Book of the Year award in India. He was described by The Economist as 'Euroguru'.
Sumantra Ghoshal
Sumantra Ghoshal was born in India in
1948. Following his graduation from both Delhi University and the Indian
Institute of Social Welfare and Business Management, he joined the
Indian Oil Corporation. A self-made man, he worked his way up through
the ranks of management and in 1981 he moved to the United States after
being accepted into the prestigious Fulbright Fellowship. He spent the
late 1980s and early 1990s attending the INSEAD Business School in
France, where he authored a number of important books and articles
before settling in London. It was here that he became a Professor of
Strategic and International Management at the London Business School and
a Fellow of the Advanced Institute for Management Research as well as
being involved in numerous other projects and boards until his death in
2004.
Ghoshal�s early work concentrated on the management theory of global
organisations. Together with co-author and management guru Christopher
Bartlett, he published works designed to explore and challenge current
business thinking on multidivisional and multinational organisations. As
his work progressed his views became more controversial. He believed
that the antiquated systems that govern business doctrine were
�undersocialised and one-dimensional�, describing them as �a parody of
the human condition more appropriate to a prison or a madhouse.�
Throughout his career, Sumantra Ghoshal authored and co-authored ten
books and many articles. Working with prominent management theorists
such as Christopher Bartlett and Nitin Nohria he was awarded accolades
such as the Igor Ansoff award (The Individualized Corporation) and the
George Terry Book Award (The Differential Network). Other works such as
Managing Across Borders have been translated into multiple languages and
achieved global sales.
He put forth the '525 rule'. The '525' rule meant that 25 per cent of a
company's sales revenue should accrue from products launched during the
last 5 years. He was recognised for his research and teaching on
strategic, organisational and managerial issues confronting global
companies.
Professor Ghoshal died of a brain haemorrhage on March,2004 at
Hampstead, United Kingdom.
References
http://en.wikipedia.org/wiki/Sumantra_Ghoshal
http://www.mangurus.com/sections/gurus/?article_id=sumantra_ghoshal&selected_seq_num=17
http://www.calcuttaweb.com/nri/Sumantra_Ghoshal.shtml
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